There is a great deal more to earning AdSense revenue than just putting up a site and putting Google AdSense ad code on those pages. In fact, successful AdSense publishers spend several hours per week – after the site is built and the ads are running – ensuring that they are getting the absolute most possible revenue from those AdSense sites, by using a variety of optimization techniques.
First, use the channels feature in your AdSense account. This allows you to assign different sites to different channels, so that you are able to see which topics/sites are the most profitable for you.
With this information, you can easily focus more time and energy on those sites that are making the money, and less time and energy on those that are not.
Successful publishers also like to experiment. They can create customized reports in their AdSense account, and then try different colors, different ad formats, and different placement to see what is getting the best results for their sites.
You should do this, and continue doing this, until you feel that you are getting the best possible results for each of your websites.
What works on one website may not work well on another. However, according to Google and many successful AdSense publishers, placing a rectangular ad unit just below your headline, but above the main content of your page, will yield higher clicks. Also, placing link ads in, above, or below your navigational links will also increase clicks.
According to Google, if you elect to display image ads, you will have more advertisers bidding to have their ads show specifically on your pages.
This usually results in more money per click, and this is definitely worth looking into for your site. Make sure you use Google Channels and reports to find out if it is working out well for you or not!
Make sure that you implement on-site advertiser sign up. This is how advertisers can elect to advertise specifically on your site. They will bid against other advertisers who have elected to advertise specifically on your site, driving the price per click upwards.
More experienced AdSense publishers have learned to use section targeting. This allows them to enclose specific parts of their content within tags that causes Google to pay special attention to that section, and serve ads accordingly. This will help to keep the ads that are being served very specific.
If you publish a blog, as opposed to static web pages, you will need to do things a bit differently. You can tweak your template to have the ad code appear in the basic layout of your pages, but you also need to add the code at the bottom of each post that you make.
This way, on your main page, where more than one post appears, visitors will see the ads at the bottom of each of those posts.
It is always a good idea to find out what works for others. Again, each site is different, but this will save you a great deal of time in researching. Become a regular visitor to AdSense related forums.
There are many out there to choose from, and you can find a lot of useful information from other publishers who have already done the testing and research for you in many cases.
Believe it or not, Google wants you to succeed. When you succeed, they succeed. Read all of the information inside of your Google AdSense account. There you will find optimization tips and other advice that will help you get the highest possible profit from your Google AdSense ads.
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